No doubt, blogging is actually a nice profession. It can be very beneficially when practised properly. To me; the effects of blogging is worth more than money alone, it goes a long way in changing entirely the behaviour of a person. It is an effective medium of socializing with like-minded people around the globe, it improves the writing skills and reading culture of a person.
The basic aim of every blogger is traffic – to reach out to the public and notify them about His/Her product or service. After this is achieved one can now think of the secondary objective of most bloggers, and that is the issue of making money out of it, right?
Over the years, there have been different strategies of attracting visitors to a blog. The Search Engines are there, we have the Forums and then the Social Media isn’t left out; Infact this currently seems to be one of the most effective methods of bringing a load of readers to your blog, especially when you have got lots of friends and followers. The Social Media has played, and is still playing a big role in promoting the contents of a blog.
It is so true, beyond reasonable doubt, that every pro-blogger; or may be I should say every successful blogger, has an account with one Social Media site or the other. They have a large number of friends and followers as well. This has also helped them in growing their number of blog readers. The same goes to every other blogger whether new or old – we all use the Social Media to our advantage, to achieve our basic objective ‘Traffic’.
How Social Media Contributes to The Success of a Blogger
Most bloggers; if not every blogger, know about the benefits of Social Media to a blog. Social Media contributes immensely to the the career of a blogger. Below are some of the ways through which Social Media can put a smile on the face of a blogger:
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A wide range of audience can be reached via the activities of Social Media. After writing, publishing and then sharing your unique content on Social Media, there is always a positive effect. Your friends and followers head straight to your blog to read your contents, to see what you have to offer. It may surprise you to learn that 80% of the traffic of many bloggers come directly from social media.
The more friends and followers you continue to meet on Social Media, the more audience you attract to your blog. In other words; Social Media helps a blogger to draw new blog visitors and manage existing ones as well
Looking at Facebook as a case study, there are lots of groups that are being set up for different purposes. Some are for different religious organisations, education, entertainment, etc. Just like some of the above mentioned; blogging communities are being established as well. In such blogging communities, bloggers can meet and interact with each other, learning from the experiences and ideas of each other, visiting and dropping useful comments on the blogs of each other, and lots more.
In a nutshell, Social Media builds a cordial relationship among bloggers.
The Social Media attracts a great amount of people, 70% of the world all have an account with either Facebook, Twitter, Google+, Pinterest, Stumble Upon or any other Social Media site not mentioned here. Marketing a product or service on Social Media is like telling the world about your particular product or service. Imagine having 1000 friends or followers on ten different Social Networks, you are actually showcasing your product or service to 10,000 people, isn’t that great? If you are able to create a product that will serve the needs of such audience, there is a possibility of getting such product sold to 80% of your audience and making some bucks.
Marketing on social media doesn’t just end at advertising to your friends and followers alone, you can go beyond that range and even get to people who may not be part of your friends or followers. Lets take Facebook as a case study. Facebook offers paid advertising program that allows you market your product to targeted audience by just spending some dollars. I have been using Facebook advertising program on my news based blog and I must confess that the result have been overwhelming. What I enjoy most about Facebook ads is that one is allowed to target a particular group of customers within a specific location, interest and even age bracket. You should probably check out Facebook ads program and start using it for your online business promotion
With all the points explained above, it is an inarguable fact that the social media is one of the best marketing arena for bloggers and online marketers.
Wondering how Social Media can help you improve your site offerings? Sure it can! And it has been helping a lot of bloggers.
When you share an update on your Social Media account, definitely you must receive feed backs from your friends and followers. It is these information that allows you understand how customers are actually reacting to your product. If you are a Tech Blogger and you share on your Social Media account, an article in which you recommended a particular gadget to the public; you friends and followers are always ready to drop comments about that particular post. If the product is good, you continue winning the hearts of your clients, and if the product happens to be bad, you may be blasted. When you share an update and get blasted, you will be compelled to work harder in order to make improvements.
The Social Media helps improve the offerings of a site.
Bloggers owe these benefits to Social Media [though some of these can be gotten else where] and then here comes the big question:
What Would Blogging Have Been Like Without The Social Media?
I have been pondering over this for sometime and now i have decided to share it with you. What do you actually think would have been the state of most, or all bloggers if there were no Social Media? Would it have been this interesting or otherwise? Do you think there would have been other sure strategies of driving traffic to a blog?
Lets have the rest of the conversation via the comment section.
You may have a thing or two to add to this, feel free to share your ideas as well.
Share this post with your friends and followers on your Social Media accounts, i will really appreciate.